with love from nyc

About Us

Sourcing

Our inventory is constantly evolving. Contemporary statement pieces, vintage designer classics, and hard-to-find brands you won't see anywhere else in Birmingham. Every item is curated with intention and styled with a specific woman in mind.

How it works

Select a piece for your occasion. Rent it for 7 days. Wear it, love it, return it. We handle all cleaning and care so you never have to think twice. And if you can't let it go, you can always make it yours.

Already know you love a piece & want to buy it? If you're shopping in store let a team member know! Online? Simply checkout with the "buy" option!

Shopping Consultation

We're located at Pepper Place in Birmingham, Alabama. Come in, try things on, and leave with exactly the right look. Styling guidance is always available. The experience is personal, considered, and nothing like a typical boutique.

soireebhm@gmail.com

About the Founder

Alice Jordan Pulliam built her career over five years in New York City working in luxury fashion and public relations.

She worked alongside global brands, top editors, and celebrity stylists, curating looks for red carpet moments at the Met Gala, the Grammys, the Academy Awards, and the Golden Globes. Her work appeared in the pages of Vogue, Harper's Bazaar, Vanity Fair, GQ, and Town & Country.

Her Vision

After closing her chapter in New York, she returned home to Birmingham with a vision to bring that same level of access, taste, and experience to her city.

Her answer is Soirée, a curated rental and resale boutique designed to give Birmingham women access to elevated, hard-to-find pieces without the permanence or price tag of traditional retail.